MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online conte